More traffic is good for business of a website but good traffic is that which converts otherwise useless. You invest time and money to make money from your online business or blog but are you not getting anything out of it than how can you keep working.
How To Increase Conversions
So today I am going to share about simple yet effective ways on how to increase conversion on your website.
Copywriting is a great thing which you should do properly on your website. Your content not only needs to be unique but also be interesting, that it answers the user’s needs and make them buy your product or service. Your copy should clearly tell the benefits of your services or products. That is why in online marketing and SEO it is said that content is the king.
2) Testimonials& Customer Support:
Testimonials on website make buyers get good idea about the service of the website. It is said that quality testimonials help website to increase conversions by 50%. Testimonials and good customer support help to build trust.
Testimonials show the trust of buyers on a website. For example, MansionCasino.com is a brand that makes its customers trust it. This is because of its advanced customer support technology.Customers trust is very important, that’s why online casino sites should invest in advanced technology to earn trust from customers. People will always talk about the experience they get on a site and this leads to more conversions if their experience is good.
3) Videos to increase conversions:
Promotional videos have great impact on boosting sales. It has been proved that 85% visitors buy a product after watching the video.
You can even use professional video content on your homepage to deliver your message to your visitors in real effective ways.
4) Guest Checkout Option:
Sometimes when buyers decide to buy something from your websites and go to checkout option many websites ask customer to enter details and register which can annoy user and they may move out of your website.
If you have guest checkout option like apple and Dell online shops, it will help buyers to buy from your website even without registration, so you should have it.
5) Relevant buying option:
It is always good that you do not populate your website with lots of buying options as it can be confusing. Only use those options which are widely accepted.
6) High Quality Images:
Image quality reflects the quality of your brand. You should always choose images which represents your brand or company.
7) Multiple Payment Options:
Do you know that Majority of online buyers do not have credit cards?
So, it will be good that you add various payment methods on your website to attract buyers with every payment option. You should support not only all major debit and credit cards but also PayPal. Bitcoin and stripe also helps.
You should always keep in mind that every single user is different and they have different needs. You may need real extensive tinkering and testing to increase conversions and bring the real results.